Search Engine Optimization

What is SEO?

Search Engine Optimization is the process of improving website structure, content, and backlinks, In order to rank naturally for specific keywords. Top positions for Local, Regional, and National search results can be obtained with a successfully SEO campaign.

A properly executed SEO campaign can yield sales, leads, and traffic to your website.

Why do you need it?

There are hundreds of thousands of websites competing for traffic and your site needs to be found among the crowd. The best way to do this is give visitors the information they're looking for.
Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic. Think about the words users would type to find your pages and include those words on your site.

What we do.

We make your site easily accessible, by building your site with a logical link structure. Every page should be reachable from at least one static text link. Sites are built using CSS and streamlined HTML, we strip out bulky Javascript, DHTML and Flash so Search Engines can find your content easily and list it correctly. We also use a variety of SEO and Pay-Per-Click techniques to help your site get found.

We also combine the information from your Analytics account to enhance your SEO and Pay-Per-Click campaigns

What Google says about SEO

Amazingly, we (Google) get these spam emails too: "Dear google.com, I visited your website and noticed that you are not listed in most of the major search engines and directories..." Reserve the same skepticism for unsolicited email about search engines as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators.

Be wary of SEO firms and web consultants or agencies that send you email out of the blue.

Absolutely, if you have a gmail account you can also view the reports for your site, these include traffic, bounce rates, geographic data, how long visitors stay on your site and a lot more. Google Analytics is an indispensable tool when it comes to know about your site visitors.

No one can guarantee a #1 ranking on Google

Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever

Be careful if a company is secretive or won't clearly explain what they intend to do.

Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or "throwaway" domains, your site could be removed entirely from Google's index. Ultimately, you are responsible for the actions of any companies you hire, so it's best to be sure you know exactly how they intend to "help" you.

You should never have to link to an SEO

Avoid SEOs that talk about the power of "free-for-all" links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don't affect your ranking in the results of the major search engines -- at least, not in a way you would likely consider to be positive.

What are some other things to look out for?

There are a few warning signs that you may be dealing with a rogue SEO. It's far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO:
owns shadow domains
puts links to their other clients on doorway pages
offers to sell keywords in the address bar
doesn't distinguish between actual search results and ads that appear on search results pages
guarantees ranking, but only on obscure, long keyword phrases you would get anyway
operates with multiple aliases or falsified WHOIS info
gets traffic from "fake" search engines, spyware, or scumware
has had domains removed from Google's index or is not itself listed in Google
requests your FTP account information or root access to your server

Please call or email for more information.